The Know The Signs “Breathalyzer” iPhone Application

This is a Sponsored Post written by me on behalf of Heineken. All opinions are 100% mine.

Recently I had a situation when going to a party. A friend of mine had drunk a bit more than he could handle. Well, it’s kind of an awkward situation when you have to tell your friend that he has drunk too much. Not that you can’t tell him normally but he’s drunk! Another friend of mine had a cool app for the exact situation. He told this person to blow in his iphone. The iphone acted like an actual breath analyzer. And we were shell shocked!

It was actually an iphone application from Heineken. What has to be done is you feed in the level you want to show, tell your friend to blow in, and it will display the same level. So it’s not an actual breath analyzer, but a moral stimulator kind of thing where a person can be told that he has drunk too much. To check it out Download the Heineken Breathalyzer iPhone app.

What’s cool in this app is that you can do a lot more things like tag your friend as one of the characters defined by Heineken which normally people turn into after drinking more. You can share it at places and tell your friends more clearly about their facts.

They have also got a nice website where you can try and identify the different characters your friends might turn into after one too many to drink. Visit The Heineken Know The Signs website.

The important fact here to understand is the effort Heineken is taking to spread the message. They tried the same before in a similar campaign “Know The Signs - Enjoy Heineken Responsibly” before and achieved a great success. This time they have come only to take the message even further. Based on their research and opinion from the people they have made the campaign even better than before. They have added some new characters to their old ones.

It is a positive move by them which we should definitely support. Knowing the facts that the number of deaths due to alcoholism has raised twofold in the last 15years. Over 17,000 people in the U.S. die in alcohol-related motor vehicle crashes each year, representing 41% of all traffic-related deaths (NHTSA). Approximately 1.5 million drivers are arrested every year for driving under the influence of alcohol or narcotics.

The KnowTheSigns campaign videos have reached over 750,000 views within one week. Hopefully these large numbers will contribute to an interactive responsible drinking message. With these videos and tools, the users can explore the impact ‘one too many to drink’ can have on people around them. It also enables Heineken to develop a conversation between friends with the iPhone “Breathalyzer” and the social network application ‘Tag of Shame’.

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