Accelerated CFA PROGRAM

The Fast-track Option : 2 Years

ICFAI offers the Accelerated CFA Program for the benefit of professionals, working executives and full-time students of certain courses enabling them to complete it in 2 years instead of the normal 3 years.

Curriculum
The curriculum of the Accelerated CFA Program is the same as that of the Regular CFA Program.

Program Structure
The CFA Program is divided into three levels : Level I, Level II and Level III.

Eligibility
Candidates under any of the following categories are eligible to enroll into the Accelerated CFA Program :

* CAs/CWAs/CSs
* Candidates with PG qualifications like PGDBA/MBA/MMS/MFC/MIB/MBE/MCom etc.
* Graduates with 60% and above marks.

The following categories of candidates are also eligible to enroll into the Accelerated CFA Program, provided they are graduates.

* Candidates who successfully completed the Intermediate examinations of the Institute of Chartered Accountants of India (ICAI), the Institute of Cost and Works Accountants of India (ICWAI), the Institute of Company Secretaries of India (ICSI) or the CAIIB Part I examination of the Indian Institute of Bankers (IIB).
* Bankers with CAIIB qualification.
* Full-time students of the PGDBA/MBA/MMS/MFC/MIB/MBE/MCom Programs with business schools (recognized by AICTE)/University Departments, IIMs and other reputed institutions.
* Candidates pursuing MBA (by correspondence) with Indira Gandhi National Open University (IGNOU) and other Universities/All India Management Association (AIMA)/Indian Institute of Bankers/Icfaian Council for Open and Distance Education.
* Directly Recruited Officers in Banks, Financial Institutions and Insurance Companies.
* Class I officers in Central and State Government Services.
* Executives having a minimum of 5 years experience at managerial level.
* Faculty members having a minimum of 5 years teaching experience at undergraduate/postgraduate level.


Duration
The Accelerated CFA Program may be completed in a period of 2 years through study and examinations.

Eligibility for Examinations
Candidates of the Accelerated CFA Program have the flexibility of appearing for examinations in a combined fashion for Level I and Level II together, and subsequently for Level II and Level III together. To be eligible to appear for Level II and Level III examinations together, candidates should have completed Level I.

Candidates are eligible to appear for the first examination (one Group) after three months from the date of enrollment. Subsequently, after every three months they can appear for one additional Group.

Subject-wise Waivers at CFA Level I

Candidates with prior professional qualifications like CA/CWA/CS are eligible to get waivers from certain subjects in Level I of the CFA Program as indicated below.

Subject	Eligibility for waiver
Financial Accounting	Chartered Accountants, Cost and Works Accountants
Management Accounting	Chartered Accountants, Cost and Works Accountants
Economic Legislation	Chartered Accountants, Cost and Works Accountants, Company Secretaries

A Comparative Perspective
Regular CFA	Accelerated CFA
3 years	2 years (saving of 1 year)
All graduates	All candidates should have specified professional qualifications and/or experience (with a bachelor's degree) or they should be first class graduates.
Examinations can be taken Level-wise, sequentially.	Flexibility in taking examinations combining Level I and Level II; and Level II and Level III.

Note : All the rules and regulations relevant to the Regular CFA Program stated elsewhere in this site are also applicable to the Accelerated CFA Program, except where stated otherwise.


Period of Validity of Enrollment

The candidates are required to complete the CFA Program (all the three levels) within a maximum period of seven years from the date of enrollment.

They are also required to complete Level I of the CFA Program within three years from the date of enrollment.

Candidates who are unable to complete the program within the time-frame stipulated above, but still keen on continuing in the program, are required to register de novo.

Award of Certificates

The certification program for financial analysts, designed and administered by ICFAI, has a modular structure. At the end of each Level, the successful candidates receive a Diploma from ICFAI as indicated below. After completing Level III, the successful candidates will be eligible to receive the CFA Charter.

On successful completion of Level I	Diploma in Business Finance (DBF)
On successful completion of Level II	Advanced Diploma in Finance (ADF)
On successful completion of Level III	PG Diploma in Financial Analysis (PGDFA), leading to the CFA Charter

Rank Certificates, Merit Certificates and Medals

Based on the performance at the Level III examinations, ICFAI awards Rank Certificates to top 10 candidates. Merit Certificates are awarded for the top performer in each Subject. Gold and Silver Medals are awarded for the top performer in each Group. A Special Award is given to the Best-Outgoing Student every year.

Award of the CFA Charter

All the candidates who successfully complete the CFA Program of ICFAI will be entitled to receive the CFA Charter from the Council of Chartered Financial Analysts (CCFA), subject to fulfilling the conditions of membership in CCFA.

THE REGULAR CFA PROGRAM

Eligibility

• Graduates (from any discipline) are eligible to enroll into the CFA Program.
• Candidates in their final year Bachelor's Degree courses who are expecting the results within three months from the date of submitting the Application to ICFAI are also eligible to apply (Such candidates will be enrolled Provisionally in the CFA Program).
  

Duration

The Regular CFA Program may be completed in a period of three years.

Period of Validity of Enrollment

The candidates are required to complete the CFA Program (all the three levels) within a maximum period of seven years from the date of enrollment. They are also required to complete Level I of the CFA Program within three years from the date of enrollment. Candidates who are unable to complete the program within the time-frame stipulated above, but still keen on continuing in the program, are required to register de novo.

Program Structure
The CFA Program is divided into three levels : Level I, Level II and Level III.

After completing Level I, the candidates will be admitted into Level II. After completing Level II, they will be admitted into Level III. The candidates of the Regular CFA Program will be required to study and complete the three levels in a sequential manner.

Subject-wise Waivers at CFA Level I

Candidates with prior professional qualifications like CA/ CWA/CS are eligible to get waivers from certain subjects in Level I of the CFA Program as indicated below.

Subject	Eligibility for Waiver
Financial Accounting	Chartered Accountants, Cost and Works Accountants
Management Accounting	Chartered Accountants, Cost and Works Accountants
Economic Legislation	Chartered Accountants, Cost and Works Accountants, Company Secretaries

Eligibility for Examinations

Candidates of the Regular CFA Program are eligible to appear for the examinations in the following pattern :

CFA Level I/DBF

* Group Alpha, after three months from the date of enrollment.
* Group Alpha and Beta, after six months from the date of enrollment.
* Group Alpha, Beta and Gamma, after nine months from the date of enrollment.

Candidates are required to appear for the Groups in a sequential order i.e., Groups Alpha, Beta and Gamma.

CFA Level II

* Group Delta, after six months from the date of entry into Level II.
* Group Delta, and Epsilon, after nine months from the date of entry into Level II.
* Group Delta, Epsilon and Kappa, after twelve months from the date of entry into Level II.

Candidates are required to appear for the Groups in a sequential order i.e., Groups Delta, Epsilon and Kappa.

CFA Level III

* Group Lambda, after six months from the date of entry into Level III
* Group Lambda and Sigma after nine months from the date of entry into Level III.
* Groups Lambda, Sigma and Theta, after twelve months from the date of entry into CFA Level III.

Candidates are required to appear for the Groups in a sequential order i.e., Groups Lambda, Sigma and Theta.

Award of Certificates

The certification program for financial analysts, designed and administered by ICFAI, has a modular structure. At the end of each Level, the successful candidates receive a Diploma from ICFAI as indicated below. After completing Level III, the successful candidates will be eligible to receive the CFA Charter.

On successful completion of Level I	Diploma in Business Finance (DBF)
On successful completion of Level II	Advanced Diploma in Finance (ADF)
On successful completion of Level III	PG Diploma in Financial Analysis (PGDFA), leading to the CFA Charter

Rank Certificates, Merit Certificates and Medals

Based on the performance at the Level III examinations, ICFAI awards Rank Certificates to top 10 candidates. Merit Certificates are awarded for the top performer in each Subject. Gold and Silver Medals are awarded for the top performer in each Group. A Special Award is given to the Best-Outgoing Student every year.

Award of the CFA Charter

All the candidates who successfully complete the CFA Program of ICFAI will be entitled to receive the CFA Charter from the Council of Chartered Financial Analysts (CCFA), subject to fulfilling the conditions of membership in CCFA.

Chartered Financial Analysts (CFA) India

The Institute of Chartered Financial Analysts of India

The Institute of Chartered Financial Analysts of India was established in the year 1984 as a non-profit society registered under the A.P. (Telangana Area) Public Societies Act 1350F (Act 1 of 1350F) to offer the their flagship certification program for financial analysts known as CFA. The Institute was set up with the guidance from the leaders of the Indian Industry, CAs , PHDs,Bankers and academicians along with consultations from SEBI,Indian Ministry and other Indian bodies. The Association of Investment Management and Research(AIMR) the parent body of the present CFA Institute had a working relationship with ICFAI in the 1980s and was instrumental in setting up ICFAI. The CFA trademark was taken by AIMR and ICFAI jointly in India and later changed to 'in Use' by ICFAI after AIMR and ICFAI parted ways.

(ICFAI) represents India in the ASAF (Asian Security Analysts Federation, Australia). This is in no way affiliated to the CFA Institute of USA. The ICFAI's CFA course is designed for the Indian financial sector. This charter has the backing and recognition of EFFAS (European Federation of Financial Analyst Societies) and allows Indian ICFAI charter holders who have been conferred the CFA designation subject to membership in CCFA, to directly appear for the final CIIA exams from ACIIA.

Objectives

The CFA Program is a postgraduate professional program with the following broad objectives :

* To impart thorough knowledge of concepts in Corporate Finance, International Finance, Investment Management and Financial Services.
* To improve the ability to develop a framework for financial analysis and to rationally evaluate alternatives for purposes of decision-making.
* To deepen insights into practical applications of financial analysis in a dynamic business environment.
* To develop appreciation of the interface between financial analysis and other areas like economics, management, investments, financial markets, international finance, financial services and corporate strategy.
* To encourage future finance professionals to equip themselves with the latest IT tools and techniques.
* To develop a new body of knowledge and skill-set and make them available for those seeking challenging careers in the new era of liberalization and globalization.

The ICFAI Approach

• The CFA Program follows seven distinctive but inter-related approaches :
• Theoretical studies aimed at improving candidates' understanding of certain fundamental phenomena and relationships underlying the changing world.
• Applied studies linking the theoretical studies to the practical problems faced by managers.
• Practical exposure to industry practices takes place through a variety of activities like training under practice school program, project work, management development programs, seminars, conventions etc.
• Global Perspective to business by encouraging the candidates to appreciate and get exposed to the international business environment and practices.
• IT Orientation by providing a strong focus on information technology and its linkage with finance.
• E-Business Framework aimed at encouraging the candidate to deepen their understanding of financial management and analysis in the era of E-Business leading to virtual delivery of financial services.
• Ethical Focus aimed at inculcating in the candidates an ethical approach in their professional interactions and a sense of personal, corporate, and social responsibilities.
  

CFA - Working Level Knowledge

Group A

* Financial Accounting - 100 points
* Economics - 100 points

Group B

* Quantitative Methods - 100 points
* Financial Management - 100 points

Group C

* Financial Markets - 100 points
* Financial Statement Analysis - 100 points

CFA - Expert Level Knowledge

Group D

* Equity: Analysis & Valuation - 100 points
* Fixed Income Securities: Analysis & Valuation - 100 points

Group E

* Derivatives: Analysis & Valuation - 100 points
* Portfolio Management - 100 points

Group F

* Mutual and other Funds - 100 points
* Professional Ethics and Case Studies - 100 points

Total 1200 points

The Examination for each subject is of 3 hours duration. Each group has two Papers of 3 hours each. Students who complete all the groups are entitled to receive the MFA Degree from ICFAI University, Tripura and the CFA Chater from the Institute at the same time.

• Accelerated CFA PROGRAM
• THE REGULAR CFA PROGRAM
  

Extended List : Advertising Colleges in India

Andhra Pradesh
Assam
Bihar
Delhi
Goa
Gujarat
Harayana
Jharkhand
Karnataka
Kerala
Madhya Pradesh
Maharashtra
Manipur
Punjab
Rajasthan
Tamil Nadu
Uttar Pradesh
West Bengal

Andhra Pradesh

Degree / Course	College / Institute	State	Eligibility	Course Duration
BA in Advertising	Nizam College, Gunfoundry, Hyderabad	Andhra Pradesh	Class XII	3 years
BA in Advertising	Government College for Women, Begumpet, Hyderabad	Andhra Pradesh	Class XII	3 years
BA in Advertising	Loyola Academy College, Alwal, Secunderabad	Andhra Pradesh	Class XII	3 years
BA in Advertising	Kakatiya University, Vidyaranyapuri, Warangal - 506009	Andhra Pradesh	Class XII	3 years

Assam

Degree / Course	College / Institute	State	Eligibility	Course Duration
BA in Advertising	JB College, Jorhat, Dibrugarh University	Assam	Class XII	3 years

Bihar

Degree / Course	College / Institute	State	Eligibility	Course Duration
BA in Advertising	Gaya College, Gaya	Bihar	Class XII	3 years
BA in Advertising	Patna Women's College, Bayley Road, Patna	Bihar	Class XII	3 years

Delhi

Degree / Course	College / Institute	State	Eligibility	Course Duration
BA in Advertising	Jamia Mallia Islamia, Jamia Nagar, New Delhi 110025	Delhi	Class XII	3 years
BA in Advertising	Kamala Nehru college (South Campus), University of Delhi, New Delhi	Delhi	Class XII	3 years
BA in Advertising	Janaki Devi Mahavidyalya, University of Delhi, New Delhi	Delhi	Class XII	3 years
BA in Advertising	Kalindi College, University of Delhi, New Delhi	Delhi	Class XII	3 years
BA in Advertising	Vivekanand College, University of Delhi, New Delhi	Delhi	Class XII	3 years
BA in Advertising	Delhi College of Arts and Commerce, New Delhi	Delhi	Class XII	3 years
BFA (Fine Arts/Applied Arts)	Delhi College of Art, 24 Tilak Marg, New Delhi	Delhi	Class XII	4 years
Diploma in Advertising	Institute of Management Development and Research, Management House, B-50, South Extension Part-I, New Delhi	Delhi	Cass XII	1 year
Correspondence Diploma in Advertising and Public Relations	School of Vocational Studies, South Extension, New Delhi	Delhi		6 months
Diploma in Advertising and Public Relations	Sylvie Academy for Designer Studies, A-91, Lajpat Nagar-I, New Delhi 110024	Delhi		1 year
PG Diploma in Advertising	Indian Institute of Mass Communication (IIMC), Shaheed Jeet Singh Marg, JNU Campus, New Delhi -110067	Delhi	Graduation	1 year
PG Diploma in Advertising	Delhi School of Communication, Vasant Kunj, New Delhi	Delhi	GMAT, G-IND-OMAT or MAT scores	2 years
PG Diploma in Advertising	Jamia Malia Islamia, Jamia Nagar, New Delhi 110025	Delhi	Graduation	2 years
PG Diploma in Advertising	Wigan and Leigh College, 401-402, Skipper Corner, 88 Nehru Place, New Delhi	Delhi	Graduation	1 year
PG Diploma in Advertising and Photography	Sardar Patel college of Communication and M	Delhi	Graduation in any discipline	1 year
PG Diploma in Advertising and Public Relations	The New Delhi YMCA Centre of Mass Media, Education Centre Building, Jai Singh Road, New Delhi 110001	Delhi	Graduation in any discipline	1 year
PG Diploma in Advertising and Public Relations	YMCA, Bangla Sahib Lane, New Delhi 110001	Delhi	Graduation in any discipline	1 year (part time)
PG Diploma in Advertising, Public Relations and Journalism	Indian Institute of Journalism, Janakpuri, New Delhi	Delhi	Graduation in any discipline	1 year
PG Diploma in Public Relations and Advertising	Mass Communication Research Centre, Jamia Malia Islamia, New Delhi	Delhi	Graduation in any discipline	1 year
PG Diploma in Advertising and Communications	EMPI Institute of Advertising and Communications, New Delhi	Delhi	Graduation	18 months
PG Diploma in Advertising Management	National Institute of Advertising (NIA) 1, Mohammad Pur, Bhikaji Cama Place, New Delhi 110066	Delhi	Graduation in any discipline	1 year
Vocational Courses in Advertising and Public Relations	South Delhi Polytechnic for Women, behind Lady Shri Ram College, Lajpat Nagar-Ivm New Delhi - 110024	Delhi	Class XII/Graduation	1 or 2 or 3 years

Goa

Degree / Course	College / Institute	State	Eligibility	Course Duration
BFA (Fine Arts/Applied Arts)	Goa College of Art, Altinho, Panaji	Goa	Class XII	4 years

Gujarat

Degree / Course	College / Institute	State	Eligibility	Course Duration
Bachelors degree in Painting and Applied Arts	Faculty of Fine Arts, MS University, Baroda	Gujarat	HSE of Gujrat (XII) with english or equivalent examination	4 years
Diploma in Applied Art	Faculty of Fine Arts, M.S. University, Baroda	Gujarat	Class X	1 year
PG Diploma in Advertising and Marketing	Vidya Gauri, Neelkanth Marg, Khanpur, Ahmedabad	Gujarat	Graduation	1 year
PG Diploma Programme in Communication (PGDPC)	The Mudra Institute of Communication (MICA), Shela, Ahmedabad	Gujarat	50% marks in XII and graduation	2 years

Harayana

Degree / Course	College / Institute	State	Eligibility	Course Duration
BA in Advertising	N.B. gurbachan Singh Memorial college, Sohna, Gurgaon	Haryana	Class XII	3 years
PG Diploma in Advertising	Guru Jambeshwar University, Hissar - 125001	Haryana	Graduation	1 year

Jharkhand

Degree / Course	College / Institute	State	Eligibility	Course Duration
PG Diploma in Advertising	Xavier Institute of Mass Communication, Jamshedpur	Jharkhand	Graduation	1 year

Karnataka

Degree / Course	College / Institute	State	Eligibility	Course Duration
BA in Advertising	BVV Basaveshware Commerce College, Bagalkot,	Karnataka	Class XII	3 years
PG Diploma in Advertising and Marketing	School of Business Management, Gogte College Campus, Belgaum	Karnataka	Graduation in any discipline	1 year
PG Degree in Communication	Manipal Institute of Communication, Manipal	Karnataka	Graduation in any discipline	1 year
PG Degree in Communication	Manipal Institute of Communication, Manipal	Karnataka	Graduation in any discipline	2 years

Kerala

Degree / Course	College / Institute	State	Eligibility	Course Duration
BA in Advertising	Kerala Varma College, Universtiy of Calicut,n Trichur	Kerala	Class XII	3 years
Correspondence PG Diploma in Advertising and Public Relations	Annamalai University, Directorate of Distance Education, Annamalainagar	Kerala	Graduation with any discipline
PG Diploma in Advertising and Public Relations	School of Communication Management Studies, Thevar House, Cochin 682133	Kerala	Graduation in any discipline	1 year

Madhya Pradesh

Degree / Course	College / Institute	State	Eligibility	Course Duration
BA in Advertising	MLB Arts and Commerce Autonomous College, Rani Durgavati Vishwavidhalaya, Gwalior	Madhya Pradesh	Class XII	3 years
BA in Advertising	Government Autonomous MKB Arts and Commerce College for Women, Rani Durgavati Vishwavidhalaya, Jabalpur	Madhya Pradesh	Class XII	3 years
BA in Advertising	Government Mahakoshal Arts and Commerce Autonomous College, Jiwaji University, Jabalpur	Madhya Pradesh	Class XII	3 years
PG Diploma in Advertising and Public Relations	Devi Ahilya Vishwavidyalaya, Indore	Madhya Pradesh	Graduation in any discipline	1 year

Maharashtra

Degree / Course	College / Institute	State	Eligibility	Course Duration
Adverting and Marketing Workshop	Advertising Agencies Association of India (AAAI), Maker Towers, cuffe Parade, Mumbai	Maharashtra		9 months
BA in Advertising	Department of Communication Journalism, Gokhale Education Society, Nashik	Maharashtra	Class XII	3 years
BA in Advertising	Siddharth College of Arts and Science, Mumbai University, Anand Bhavan, Dadabhai Naoroji Road, Mumbai 400001	Maharashtra	Class XII	3 years
BA in Advertising	Somaiya College of Arts, Mumbai University, charni Road, Near Bhartiya Vidya Bhavan, Mumbai	Maharashtra	Class XII	3 years
BA in Advertising	Jai Hindi College of Arts and JT Lalwani College of Commerce, Mumbai	Maharashtra	Class XII	3 years
BA in Advertising	Anand Bhawan, DadabhaiNaoroji Road, Mumbai	Maharashtra	Class XII	3 years
BA in Advertising	Smt. MMP Shah College of Arts and Commerce, Mumbai	Maharashtra	Class XII	3 years
BA with Advertising and Sales Promotionas vocational subjects	HR College of Commerce and Economics, Mumbai	Maharashtra	Class XII
Bachelor in Fine Arts (BFA)/Applied Arts	Sir JJ Institute of Applied Art, Dr. DN Road, Mumbai	Maharashtra	SSC ow equivalent, Students from another state/board will need a certificate of eligibility from registrar of Bombay University	5 years
Diploma in Advertising and Marketing	Xavier's Institution of Communication (XIC), St. Xavier's College, Mumbai 400001	Maharashtra	Class XII	2 sequences of 36 weeks each
Diploma in Applied Art	Sir JJ Institute of Applied Art, Dr. DN Road, Mumbai	Maharashtra	Class X	1 year
PG Diploma in Advertising	Rajendra Prasad Institute of Communication and Management, K.M. Munshi Marg, Mumbai 400007	Maharashtra	Graduation in any descipline	1 year
PG Diploma in Advertising	Sophia B.K.S. Polytechnic, Peddar Road, Mumbai - 400026	Maharashtra	Graduation	1 year
PG Diploma in Advertising (Short Term)	KC College, Mumbai	Maharashtra	Graduation	3 months
PG Diploma in Advertising and Photography	Bhavan's College of Communication and Management, Andheri West, Mumbai 400058 (Branches in Cochin, Kulpati, Chandigarh, Hyderabad, Chennai, Nagpur, Jaipur, Visakhapatnam and Kolkata)	Maharashtra	Graduation in any discipline	1 year
PG Diploma Programme in Advertising and Marketing	Narsee Monjee Institute of Management Studies (NMIMS), Mumbai	Maharashtra	Minimum 50% marks in highter seconday and graduation level exam	2 years
PG Diploma in Public Relations and Advertising	YMCA Institute of Mass Media Studies, Mumbai	Maharashtra	Graduation in any discipline	1 year (part time)
PG Diploma in Advertising and Communications Management (PGDACM)	Symbiosis Institute of Business Management, Senapati Bapat Road, Pune -411004	Maharashtra	Graduation (50%)	2 years
PG Diploma Programme in Communication (PGDPC)	The Mudra Institute of Communication (MICA), CL Mehta Road, Vile Parle (West) Mumbai 400056	Maharashtra	50% marks in XII and graduation	2 years

Manipur

Degree / Course	College / Institute	State	Eligibility	Course Duration
BA in Advertising	Manipur University, Canchipur, Imphal	Manipur	Class XII	3 years

Punjab

Degree / Course	College / Institute	State	Eligibility	Course Duration
BA in Advertising	GGDSD college, Punjab University, Chandigarh	Punjab	Class XII	3 years
BFA (Fine Arts/Applied Arts)	College of Art, Sector 10-C, Chandigarh	Punjab	Class XII	4 years
Correspondence PG Diploma in Advertising and Public Relations	Punjab University, Patiala	Punjab	Graduation with any discipline

Rajasthan

Degree / Course	College / Institute	State	Eligibility	Course Duration
BA in Advertising	Vinodini Mahavidyala, Khetri	Rajasthan	Class XII	3 years

Tamil Nadu

Degree / Course	College / Institute	State	Eligibility	Course Duration
BA in Advertising	Vivekananda College, Tiruvendakam West, Madurai Kamaraj University	Tamil Nadu	Class XII	3 years
BA in Advertising	PSG College of Arts and Science, Bharathiar University, Coimbatore	Tamil Nadu	Class XII	3 years
Certificate in Advertising	Bharathisadan University, Palkalai Perur, Tiruchchirappalli - 620024	Tamil Nadu	Class XII	3 years
BA in Advertising	Ethiraj College for Women, University of Chennai, Chennai	Tamil Nadu	Class XII	3 years
BA in Advertising	Chennai Christian college, Chennai	Tamil Nadu	Class XII	3 years
BFA (Fine Arts/Applied Arts)	Government College of Arts and Crafts, Chennai	Tamil Nadu	Class XII	4 years

Uttar Pradesh

Degree / Course	College / Institute	State	Eligibility	Course Duration
BA in Advertising	Bareilly College, Rohilkhand University, Bareilly	Uttar Pradesh	Class XII	3 years
BFA (Fine Arts/Applied Arts)	College of Arts and Crafts, Lucknow	Uttar Pradesh	Class XII	4 years
PG Diploma in Advertising and Public Relations	Lal Bahadur Shastri Institute of Management and Development Studies, Kursi Road, Lucknow	Uttar Pradesh	Graduation	2 years

West Bengal

Degree / Course	College / Institute	State	Eligibility	Course Duration
BA in Advertising	Cooch Behar College, Kalighat Road, Cooch Vihar, University of North Bengal	West Bengal	Class XII	3 years
BA in Advertising	Acharya Prafulla Chandra College, 24 Parganas (north), Kolkata	West Bengal	Class XII	3 years
BA in Advertising	Gokhale Memorial Girls College, University of Kolkata, Kolkata	West Bengal	Class XII	3 years
BFA (Fine Arts/Applied Arts)	Kala Bhavan, Viswa Bharti, Shanti Niketan	West Bengal	Class XII	4 years
BFA (Fine Arts/Applied Arts)	Government College of Arts and Crafts, 28 J.L. Nehru Marg, Kolkata	West Bengal	Class XII	4 years
Certificate Course in Design	Kala Bhavan, Viswa Bharti, Shanti Niketan	West Bengal	Class X and age 16 years	2 years
Diploma Course in Graphic Art and Design	Kala Bhavan, Viswa Bharti, Shanti Niketan	West Bengal	Class X	Part Time

Please note that the list of Advertising colleges in India above is correct from our best knowledge. If you see any error in Advertising degree or the address of the Advertising college or institute, please do let us know. This list is provided only for personal use.

Advertising as a Career Option

Advertising is a service industry geared towards the communication of information and ideas to and on behalf of others. It is the main arm of marketing, involved in the communication of information and ideas to and on behalf of others for promoting goods and services in order to optimize sales or levels of awareness. An advertising is not an end in itself but a means to build a relationship between the product and the consumer.

Advertising plays a significant role in today's highly competitive world. A career in advertisement is quite glamorous and at the same time challenging with more and more agencies opening up every day. Whether its brands, companies, personalities or even voluntary or religious organizations, all of them use some form of advertising in order to be able to communicate with the target audience. The salary structure in advertising is quite high and if you have the knack for it one can reach the top. It is an ideal profession for a creative individual who can handle work-pressure.

Educational Qualifications
Most advertising agencies recruit candidates with a formal management or advertising/mass communication qualification. Preference is given for MBA's for posts in the market research, client servicing and media planning departments.

In the creative department, on the other hand, a general BA with a command of the language of communication plus knowledge of designing packages like Photoshop, coral draw or fine arts is the requirement.

There are also specialised courses in advertising/mass communication at diploma level and post graduate level for which basic qualification is graduation. However, advertising is also offered as a subject for the graduate degree course in mass communication studies at certain institutions for which minimum qualification is 10+2. In addition there are also certificate courses for which 10+2 is enough.

Personal attributes Required
Basic qualities like creativity and flair for writing or ability to translate ideas into a visual format are required for making a successful career in this field. They should have insight into the interests of people from all walks of life, ability to work as part of team, mental and physical toughness to be able to withstand high pressure and criticism, must be sociable and have calm temperament. Market and media researchers should have an analytical and logical brain. Those in creative field should possess artistic abilities to make the ad appealing to the masses.

Main areas of work in advertising field
Advertising is handled by advertising agencies that vary in size and scope. Soem large companies have set up seprate departments to handle specialized areas liek market research, film, video production etc. Advertising serves three basic purposes:

• Sales Promotion: To persuade people to buy a particular product or service.
• Public Relations: To create a positive image of a company.
• Education: To influence social attitude on matters of general concern and inform people about welfare schemes through public interest campaigns inititated by government or private organizations.

Following are the main areas of work in the advertising field:
• Client Servicing
• Creative Department
• Media Department
• Production
• Television and Film
• Photography
• Market Research
• Exhibition and Event Management
• Promotion and Direct Marketing

Job Prospects in Advertising in India

Career opportunities in advertising include openings in private advertising agencies; advertising department in private or public sector companies; in advertising sections of newspapers, journals, magazines; commercial section of radio or television; market research organisations etc. One can also do freelancing.

Career opportunities in advertising include placements in following:
• Advertising Agencies
• Market Research agencies and companies
• Advertising sections of radio and television
• Advertising sections of newspapers
• Advertising departments in private and public sector companies

Best Advertising And Marketing Communications Colleges In India

Below are 10 best Advertising and Marketing Communications Colleges in India. Please note that the list of Advertising and Marketing Communications colleges in India above is correct from our best knowledge. If you see any error in Advertising and Marketing Communications degree or the address of the Advertising and Marketing Communications college or institute, please do let us know. This list is provided only for personal use.

1. Indian Institute Of Mass Communication

Aruna Asaf Marg, JNU, New Campus, New Delhi - 110 067
URL : www.iimc.nic.in

2. MS University of Baroda

Fatehganj, Vadodara - 390 002, Gujarat
URL: www.msub.edu

3. Mudra Institute Of Communications (MICA)

Shela, Ahmedabad - 380 007, Gujarat
URL: www.mica-india.net

4. Narsee Monjee Institute of Management Studies

V.L.Mehta Road, Vile Parle(West), Mumbai - 400 056, Maharashtra
URL: www.nmims.edu

5. National Institute Of Advetising

Deen Dayal Upadhyay Marg, New Delhi - 110 002
URL: www.nia.org

6. National Institute Of Design 9NID)

Paladi, Ahmedabad - 380 007, Gujarat
URL: www.nid.edu

7. Sir JJ Institute Of Applied Art

Dr. DN Road, Mumbai - 400 001

8. University Of Delhi

College of Art, Tilak Marg, New Delhi - 110 002

9. Wigan & Leigh College

New Delhi 86-A Central Avenue, Sainik Farms ,
URL : www.wiganindia.org
Email: mail@wiganindia.org

10. Xavier's Institute Of Communication

St. Xavier's College , 5, Mahapalika Marg, Mumbai - 400 001 , Maharashtra
URL: www.xaviercomm.org

Lay your Thoughts at Thoughts.com

Thoughts.com is a free online blogging community that makes it easy for anyone to create their own personal blog. Share your thoughts with the community with blog posts, photos, videos, forum posts, and podcasts. Thoughts.com has a user rating system so members can rate each others posts and provide feedback and comments.

Yes, you can write without worrying about the character limits or paying premium fees. You can also add photos, videos, podcasts, music files and news. It is different from other blogging sites as it combines posting random thoughts and social networking. Rate other members’ blog, post comments and they are instantly published across the site. You can also set privacy settings on your blog so that only friends and family can have access.

Thoughts.com offers you the ability to create a completely free blog where you can share your thoughts with family, friends and the Thoughts.com community. Engage in real discussions where honest opinions are expressed.

Sign up to participate in the Thoughts.com Forums. Discussion topics include US news, world news, books, games, movies, music, sports, TV, videos, goodwill & wishes, beauty, fitness, health & nutrition, and many other forum topics.

It also has a good search function, so no matter what you are thinking at this moment, you might find someone blog.

If you refer your friends to become an active member, you have a chance to win a 6 month Netflix membership. Winners are announced every month, so if you have a thought, just blog on Thoughts.com! ing about it on Thoughts.

Journalism Entrance Examinations - 2008

Journalism Entrance Examination - 2008
Name of Examination	Date of Issuing Form	Last Date of Receipt of Forms	Date of Entrance Exam.	Expected Date of Result	Availability of Seats
IIMC Entrance Exam 2008, Indian Institute of Mass Communication Entrance Exam 2008	5th March 2008 to 9 th April 2008	th April 2008	20th May 2008, Oriya Journalism on 19 th May		****
Guru Gobind Singh Indraprastha University Master of Mass Media Entrance Exam 2008, GGSIP CET for Master of Mass Media 2008	21stJanuary 2008 to 21stApril (Up to 4th April by post) 2008	21stApril 2008	26th May 2008 (10.30 to 1.00 p.m.)	10th June 2008	****
Guru Gobind Singh Indraprastha University Bachelor of Journalism (Mass Communication) Entrance Exam Entrance Exam 2008, GGSIP CET for Bachelor of Journalism (Mass Communication) 2008	21stJanuary 2008 to 21stApril (Up to 4th April by post) 2008	21stApril 2008	30th May 2008 (10.30 to 1.00 p.m.)	15th June 2008	****